Celebrate the magic of Christmas with Pinkids® and The Lion King
As the year draws to a close, Pink Lady® is joining forces with Disney to celebrate the magic of Christmas, with a campaign dedicated to family, sharing and wonder! Positivity, creativity, intergenerational connections and responsibility: this meaningful partnership brings together two iconic premium brands that share common values.
Don’t wait any longer – you can experience the PinKids® & The Lion King partnership right now in stores and online! Enjoy exclusive packaging, irresistible promotions and interactive games designed to fill the whole family with wonder, young and old alike!
PinKids® / The Lion King: For a healthier diet
Pink Lady®, renowned for its quality apples and loved by families across Europe*, is inviting Disney, the iconic brand that inspires children the world over, into its world.
The licence will be available in 9 European countries to promote healthy eating and a balanced lifestyle among families.
PinKids®, the apple for young foodies, has the same sensory qualities as its big sister, Pink Lady®. With its small size, perfectly suited to children’s hands and appetites, PinKids® is the ideal choice for a healthy snack. This innovation fits in perfectly with Disney’s playful universe, which makes this partnership particularly relevant for encouraging balanced eating habits.
A European campaign filled with surprises!
The Disney Lion King licence will be in all your PinKids punnets in stores from 2nd December 2024 onwards.
To mark the occasion, families can look forward to collectable stickers, in-store displays, colourful packaging, interactive events and contests with exclusive prizes. Combining pleasure, indulgence and well-being is child’s play! Apples are becoming a new favourite with youngsters.
With this initiative, Pink Lady® confirms its commitment to offering products of exceptional quality, while innovating to broaden the appeal of apples to families. By teaming up with Disney, Pink Lady is underlining its commitment to offering healthy, tasty products while combining imagination.
Together, Pink Lady® and Disney are committed to a wonderful mission:
“To help children and their parents adopt a balanced lifestyle, while adding a touch of magic to their everyday lives.”
So head to your local store and indulge in this unique combination of nutrition, pleasure and adventure! 🦁🍎
*Image survey conducted by the Envidya institute among 600 apple consumers representative of the German, French, Italian, Spanish, Belgian, Dutch and Irish markets in April 2024.
